We spotted the most desirable fashion collabs of spring

We spotted the most desirable fashion collabs of spring

To breathe an aesthetic renewal (and a welcome buzz) into a brand, there's nothing like a well-thought-out collaboration. Of which note at the start of spring 2024, which sees creative associations flourishing, starting with these fashion duos resolutely in our viewfinder – and our online shopping basket…

The rules for a successful collab, whether fashion, decoration, or even personal? Both parties must find themselves there, but we must also find them there, with what makes them specific and their success. If the most popular fashion collabs of recent seasons are those that have dared to push the limits (the Carhartt WIP x Sacai gala dress, the precious Adidas x Wales Bonner sneakers…) it is in fact only the aesthetic codes of the two labels combine harmoniously, and above all, in an identifiable way for an increasingly digital public, who shop because of their tastes but also to satisfy algorithms fond of “it” accessories.

Downside? More than ever, collaborations are multiplying, even if it means cooling somewhat the excitement aroused by the announcement of the association between two big names in fashion, but also diluting the attention of an over-demanded clientele, who would end up by not knowing what to buy anymore.

The solution: operate according to your heart rather than your head, because if a particular duo or piece potentially has a high resale potential, unless you are at the head of a clothing store, it is ultimately not not very interesting. Conversely, a piece of clothing that caught your eye is priceless. And if your heart is racing with all the collabs that are popping up this season, another solution is to follow our guide to the 5 pas de deux to treat yourself in this way…

Café Leandra x Sister Paris

The most New York of it-girls, Leandra Medine, is back with the very French chic label Soeur Paris for a collaboration that succeeds in being both cutting-edge and accessible – both aesthetically and price-wise.

The piece to buy without hesitation? The Suzette bag in silver leather, perfectly on trend (175 euros).

Cafe Leandra & Sister

Uniqlo x JW Anderson

For this new collaboration with the Japanese specialist in quality basics, Jonathan Anderson aka JW Anderson, darling of British fashion, was inspired by “the 1940s to 1960s in Great Britain to highlight know-how and sustainability of clothing. And says he hopes “that people will appreciate this modern interpretation of classic pieces in everyday life”.

The piece to buy without hesitation? The short-sleeved polo-style sweater, right in the tennis chic movement that is taking the fashion world by storm (29.9 euros).

JW Anderson for Uniqlo

Pop Trading Company x Fiep Westendorp

Pop Trading Company is celebrating its 10th anniversary this year, and continues to push the boundaries of labels like “niche label” or “skatewear” one chic and cool collab at a time. After big names such as Burberry or Paul Smith, it is the turn of the Batavian illustrator Fiep Westendorp to lend his drawings to a pop and colorful capsule, perfect for summer.

The piece to buy without hesitation? The color block cap, 90s as you wish (70 euros).

Christian Louboutin x Shun Sudo

Building on the spectacular success of the meeting between Louis Vuitton and Haruki Murakami, Christian Louboutin also offers a Belgian escape to Japan, and collaborates with Shun Sudo for a fresh and colorful capsule, available for men and women. Aptly named Button Flower Blossoms, the collection gives pride of place to flowers in all their forms.

The item to buy without hesitation*? The Loubi54 shoulder bag, already cult with its multicolored bouquet (2050 euros).

H&M x Rokh

After Rotate and its cool Scandi dresses with exaggeratedly worked sleeves, H&M invites another emerging designer to collaborate. In this case, the Korean Rok Hwang, known for his demanding eye and his label, Rokh, with creations imbued with an offbeat elegance. The collection, which includes women's clothing, men's clothing and accessories, will launch in select stores and online at hm.com on April 18, 2024, and will have as its common thread… beige, ranging from vanilla to coffee to milk and a very modern sophistication.

The piece to buy without hesitation? The two-tone strapless dress, to accompany with heels and a clutch for an ultra couture look, or to wear with a white t-shirt and sneakers for a cool bourgeois look.

Also read:
– 6 accessible alternatives to the legendary Tabi de Margiela
– Honorée, Balzac Paris? Deciphering the success of a brand that doesn't have so much customers as fans

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